TLADEGA, AL – APRIL 23: Noah Gragson, driver of #9 Bass Pro Shops/TrueTimber/BRCC Chevrolet, and team owner Dale Earnhardt Jr. On April 23, 2022 in Talladega, Alabama. (Photo by Sean Gardner/Getty Images) | Getty Images
today Dale Earnhardt Jr. He announced a series of executive-level promotions to strengthen his overall organization and support the growth of new business as his company enters its third decade. Among the company’s entities most affected are JR Motorsports, which is currently in the NASCAR Xfinity Series and several popular regional tours; DEJ management, which oversees Earnhardt Jr.’s brand marketing and business relationships. and Dirty Mo Media, his multimedia company and digital content platform.
Notable executive changes, Kelly Earnhardt Miller He will assume the role of Chief Executive Officer (CEO) for all Dale Jr. companies. Already the backbone of the entire Dell Jr. project, Earnhardt Miller has run her brother’s NASCAR Hall of-Fame career since 2001 and built JR Motorsports into a multi-championship organization with over 100 victories. She has earned many sports business achievements, including Charlotte Business Journal Honoring the Top 25 Women in Business, the Lynn St James Foundation’s Opportunity Award, and Sports Business Magazine Game changers. The book was recently authored by Earnhardt Miller, Leadership: 9 Lessons for Profit in Work and in Life.
“Kelly is one of the most iconic entrepreneurs in motorsports, and for good reason,” said Earnhardt Jr. “She is a brilliant mind and a proven leader. Her CEO appointment is long overdue, but if we are to position our business to maximize its potential and provide our employees with the organizational support they need to succeed, there is no better leader than Kelly.”
Mike Davis He was appointed President and Executive Producer of Dirty Mo Media. Earnhardt Jr. announced that he has also become a partner in equity in the company. Davis will dedicate all efforts to the continued expansion of Dirty Mo Media, which he co-founded in 2013 and launched with The Dale Jr. Download the podcast. Since then, Davis has built the business into an original content industry leader and TV/streaming program producer.
Tony Mayhoff He will expand his responsibilities to lead the Dale Jr. brand management. As Vice President of Strategy and Development for DEJ Department. In this expanded role, Mayhoff will oversee Earnhardt’s endorsement portfolio, equity partnerships, brand marketing, and public relations. Mayhoff will also oversee the Del Jr. Foundation.
Track competition will continue to be a cornerstone of Earnhardt’s business. Licensed and marketed for motorsports for a long time Joe Mathis Promoted to Senior Vice President of Business and Strategy at JR Motorsports. Mattis has led JRM’s sponsorship and licensing attempts since 2007. Prior to that, seven-time champion Dale Earnhardt helped propel the NASCAR trading business into a multi-million dollar industry.
LW Miller He was appointed Senior Vice President of Motorsports. A decorated racer in his own right, Miller has run JRM’s competition division since 2011. In that time, the company has won three NASCAR Xfinity titles (2014, 2017, 2018), one weekly NASCAR Advance Auto Parts Series Championship (2020), and the Auto Tour in its own right. Late Stock Model Series (2017), multi-track championships with the Late Model Program.
“Business thrives thanks to people, and I am fortunate to have some of the best business in our companies,” said Earnhardt Jr. It was important to clearly define leadership in each of these areas so that we could seize opportunities, meet challenges, and thrive in a competitive economic climate. I am proud of what we built and the people we used to build it.”
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