Whether you’re creating daily vlogs or makeup tutorials, content creators have the power to reach a massive audience on YouTube, with more than two billion people logging onto the video site every month.
But while many creators now earn enough to focus on producing YouTube videos full time, Make money on YouTube It’s not easy. It requires dedication, focused strategy – and of course – good content.
Here are five steps to making money on YouTube:
- Focus on your content.
- Grow your audience.
- Sign up for the YouTube Partner Program.
- Look at other sources of income.
- be patient.
Focus on your content
Making money on YouTube requires building an audience and getting views for your videos. The best way to do this is to create high quality content.
Find an area where you have a unique expertise or niche with a dedicated fan base and start posting content regularly.
“Consistency is key,” says Halis Narvaez, a filmmaker with nearly 90,000 YouTube subscribers who began focusing in 2015 on monetizing her channel primarily focused on black women and natural hair. “Whatever identities you hold, lean on them and try to speak as authentically as possible. If you’re not authentic, your audience will know.”
Grow your audience
An important way to grow your audience is to use other social media platforms to help build your brand and gain new followers. Andrew Lokenauth, a personal financial influencer with nearly 3,000 followers on YouTube, says he used more of his followers on TikTok, Instagram and Twitter as conversion channels to start increasing his YouTube numbers.
“If you take the time to produce content on YouTube, you can repurpose it on other platforms,” he says. “You can put your best 30-second hooks on your TikTok and Instagram reels or write them in Twitter.”
Subscribe to the YouTube Partner Program
The most straightforward way to invest your money through YouTube is to join the affiliate program. To qualify, you must have at least 1,000 subscribers and have logged at least 4,000 valid public watch hours in the past year.
Once approved, YouTube will start sending you a share of the advertising revenue generated by your page. Plus, you’ll have access to other YouTube monetization opportunities, including:
- Sell products to your viewers through a store on your channel.
- Sell memberships on your channel.
- Selling “funny stickers” that viewers can use during live chats.
Look at other revenue streams
There are many ways to make money with your YouTube content without getting paid directly from YouTube. Here’s a look at a few:
If you do product reviews on your site, you can sign up for affiliate programs for e-commerce companies like Amazon. Then, if viewers purchase items through the links you post, the e-commerce companies will send you a share of the revenue.
As your audience grows, you may be able to attract the attention of brands who will pay you as an influencer to create content showcasing their products or to work with them on sponsored projects.
For example, last year Narvaez partnered with Target to create a series of videos on its channel about black-owned companies selling their products in Target stores.
Some YouTubers can generate revenue by asking their viewers to pay for a subscription to crowdfunding sites like Patreon.
“My Patreon is set up on a monthly basis, or they can join this year at a small discount. It’s a place for them to get early access to my videos or get snippets of my classes on Skillshare,” Narvaez says.
You can also raise one-time funds using crowdfunding sites, such as Kickstarter, and promote it on your YouTube channel.
Many successful YouTubers earn revenue by creating courses that teach others how to follow in their footsteps. Narvaez sells Skillshare courses on how to edit and produce videos, for example.
Building a large enough and engaged audience takes time to start making big profits. Many prominent YouTubers spent years building their audience and creating content before they could successfully monetize it. Just building enough followers to qualify for the YouTube Partner Program can take some time, although if you have a very engaged following, you may be able to grab some sponsorship deals before then.
“In general, I think you should expect it to take at least two to three years before you see any form of fixed income,” Narváez says.