A new audiobook platform that aims to create a “beautiful, welcoming, independent kind of bookstore” has been launched as the audio giant spotify It is also entering the fast-growing audiobook market.
incision It features titles from a variety of publishers, but focuses on independent presses and on offering a range of fiction and non-fiction literature, including translated books.
Director Kate Bland said the goal was not to present “every book that has been turned into audio, but rather we handpick what we hope will be a truly impressive collection of international books and translations.”
Spiracle produces a number of audiobooks in partnership with independent publishers, and operates on a subscription model, where users pay a monthly or yearly fee to access them. People can also purchase one-time addresses.
Bland said the company operates on the basis of “having book lovers who want to go and buy their audiobooks and be part of a literary atmosphere that’s just about the fun, life and world you can have inside books.”
She said she hoped the company would succeed because of “people’s desire to have independent platforms.”
Spiracle officially launches on October 6th, and it’s not the only new player in the region; Last month, Spotify also began offering audiobooks to customers in the United States.
The streaming service has a catalog of more than 300,000 audiobooks, which users will have to purchase on an individual basis if they want to listen to them, even if they have a paid version of Spotify.
Nir ZechermannSpotify’s vice president and global head of audiobooks and gated content, said the company has “always believed that the potential for audio is limitless” and that it had seen a “large untapped market.”
According to Nielsenwhich tracks book sales, “UK audiobook purchases experienced the highest recorded 12-month period” between July 2020 and June 2021. Although they currently only have a 6% share of the UK book market, Nielsen said the “coordination has It certainly took its place in the book market, especially after gaining a new fan following during the pandemic lockdowns.”
Last year, Spotify also bought Findaway, which was founded in 2005 and has built Playaway, which has been described as “a tradable, preloaded audiobook player.” It now distributes digital audiobooks and has a self-publishing platform for independent authors called Findaway Voices. Spotify’s purchase of Findaway has not been approved by the US Department of Justice.
Audible, an Amazon subsidiary, has dominated the audiobook market for years, and other companies, especially smaller ones, have found it hard to make inroads.
In 2021 the app hibooks, which was initially running an all-you-can-eat £8.99 model, closed. The UK was her The third largest market, but a note on its website said, “Due to unforeseen circumstances, we unfortunately need to shut down our service earlier than expected.” Hibooks said that the developers will “work on a new platform to offer free audio content, including some of your favorite classic titles,” although there is currently no information on the matter.
There are a number of other smaller audiobook platforms that are still in operation, some operating via a subscription model and others on a title-by-title basis.
Among them is Storytel, which is available in 25 countries around the world, although the UK is not yet one of them. It has over 50,000 titles available to listen to, and uses a streaming model. It also operates under the Mofibo brand.
Audiobooks.com Users charge £7.99 a month, with that cost covering one ‘premium’ and one ‘VIP’ book – a book from an exclusive collection – each month. Users can also purchase credits to add to their subscriptions, with one credit allowing access to one audiobook.