Sources – Fox and ESPN open talks with Big 12 about the conference’s upcoming TV deal

8:13 a.m. ET Tamil HouseESPN Fox and ESPN have agreed to enter into discussions with the Big 12 about the league’s next television contract, ESPN sources reported. The imminent opening of these talks is significant, as it comes more than a year and a half before the league’s television contract calls for a formal and … Read more

South Carolina partners with Sports Marketing Agency to become the first major college program with in-house NIL

South Carolina became the first major college sports division to partner with a sports marketing agency to establish an in-house company for name, image and likeness, where Gamecocks athletes have free access to deal facilitation, content creation and branding services. The school has hired Everett Sports Management (ESM) to launch Park Ave, an exclusive initiative … Read more

McIlroy prepares to leave LIV golfers at Wentworth | Health, medicine and fitness

Written by Doug Ferguson – AP . Golf Writer ATLANTA (AFP) – Rory McIlroy set the tone for a controversial week at Wentworth for the BMW PGA Championship when he thought of the 18 players from Saudi-funded LIV Golf who entered the main event of the European Tour. In his press conference Sunday after Winning … Read more